A road winding through Arches National Park at sunrise01 / Arches National Park / Sunrise

Be Genuine Media · Est. 2025

A small Michigan studio, built for small businesses, nonprofits, and life’s important moments.

Photography, video production, marketing audits, website design, and Google Ads optimization. Founded by Cullan McNamara. Based in Michigan. Ready to travel.

Collaboration with Leading Brands

FordNASCARYMCALittle LeagueBeef. It's What's For Dinner.

03 / Services

How we help.

Six offerings.

01

Photography

Editorial photography, portraits, events, and on-location work. From adventure to food to weddings, we can capture it.

  • · On-location shoots
  • · Full edit
  • · Delivery in agreed formats
Half-day to multi-day shoots
02

Video Production

Concept-to-delivery commercial spots, brand films, and short- and long-form content. Hundreds of videos edited, with more than 113,596,000 views.

  • · Creative direction
  • · Production
  • · Post-production
Single spots to full campaigns
03

Wedding Videography

Wedding videos shot by someone who loves love. Pre-wedding, ceremony, and reception filmed, capturing the day the way it felt. More than a dozen happy couples helped, their special day captured for a lifetime.

  • · On-location filming
  • · Ceremony & reception highlights
  • · Music direction
Booked per wedding
04

Marketing Audits

Account-level audits of paid media, analytics, conversion paths, and creative.

  • · Written report
  • · Working session
  • · Prioritized fix list
One-time audit
05

Website Design

Strategic site design, tailored for discoverability. Development focused on SEO, AIO, and AEO.

  • · Sitemap
  • · Design
  • · Build and launch support
Project-based
06

Google Ads

Ongoing management and optimization of Google Ads accounts.

  • · Monthly optimization
  • · Monthly report
  • · Strategy calls
Monthly engagement

“Cullan has transformed our digital marketing capabilities… He brought creativity, curiosity, professionalism, and a genuine desire to make Miller Vein better every day.”

Jeffrey H. Miller, M.D. · Founder & CEO, Miller Vein

04 / Work

Selected work.

Motion

V01 / Lion's Share | Real People. Real Stories.Series Developer · Creative Producer · Music Direction
V02 / Voices of the Outdoors | Episode Three: Sierra Valley & Lake Tahoe, CADP · Series Developer · Editor · Color Correction & Grading
V03 / Lake County Free Clinic Fundraiser PromoDirector · DP · Editor · Color Correction & Grading · Music Direction
V04 / Korean Marinated Tri-Tip with Chef Brooke WilliamsonSeries Developer · Creative Producer · Music Direction
V05 / Beef. It's What's For Dinner. 300 | Event RecapDP · Editor · Color Correction & Grading

Stills

01 / TRAVEL / TOKYO / FILM
02 / FILM PHOTOGRAPHY / DENVER
03 / EDITORIAL / BLACK & WHITE
04 / LANDSCAPE / ARCHES NATIONAL PARK
05 / OUTDOOR / GRAND CANYON
06 / PORTRAIT / ON THE TRAIL
07 / PORTRAIT / FILM / BLACK & WHITE
08 / FILM PHOTOGRAPHY / DENVER
09 / FOOD / EDITORIAL
10 / FOOD / EDITORIAL
11 / AVIATION / ON THE TARMAC
12 / ENGAGEMENT / IN THE FOREST
13 / ENGAGEMENT / THE RING
14 / ENGAGEMENT / ON THE TRAIL
15 / WEDDING / SKI ELOPEMENT / COLORADO
16 / WEDDING / SKI ELOPEMENT / SNOWFALL
17 / WEDDING / SKI ELOPEMENT / COLORADO
18 / WEDDING / SKI ELOPEMENT / COLORADO
Cullan McNamara smiling while taking a photo. Photo by Maury Page.
05 / CULLAN MCNAMARA / PHOTO BY MAURY PAGE

05 / The Founder

What “genuine” actually means.

Cullan McNamara · Founder

No big agency. No bureaucracy. When you hire BGM, you work with the small team that’s actually doing the work. That team shoots the spot, writes the strategy, and delivers the work.

Real numbers, not vanity metrics. Marketing audits surface what’s broken and what’s worth fixing, not what looks good in a slide. Ad accounts get managed against real KPIs, not just impression counts.

Founded by someone with over a decade of experience. Multiple Director roles. Over a dozen high-end ads produced, budgets totaling more than $1,000,000. Hundreds of videos edited. More than 113,596,000 video views. And a YouTube Silver Creator Award.

“My why? I’ve always loved to create. To tell stories. To make people feel something. Working with other passionate people gives me energy. Be Genuine Media is an outlet for all of it. An outlet that allows my fellow creatives and me to produce work we’re passionate about. We have valuable skills, and we’d love to help. Let’s make something authentic.”

Cullan McNamara · Founder of BGM

06 / Process

How a project runs.

01

Conversation.

Free 30-minute call. Goals, scope, fit.

02

Proposal.

Written scope with a fixed price or a clearly bounded retainer. Sent within five business days.

03

The Work.

Production, design, or strategy. Frequent check-ins. No surprises.

04

Handoff.

Files, assets, dashboards, or accounts delivered with documentation. Plus a debrief.

07 / Get in Touch

Let’s see if it’s a fit.

Tell us about the project. Short emails welcome. We respond within two business days.

Prefer email? Info@BeGenuineMedia.com